Be Careful Choosing Your Speakers
The best conferences, seminars, or speaking events involve presenters that engage the audience. These types of events are successful if people are talking about them and sharing positive notes for the next day or two.
When picking your speakers, make sure that they are very aware of their audience. Speakers that talk to audiences using very technical language or jargon can lose an audience fast. While technical language is OK for events that are filled with professionals in the same field, often presenters forget that everyone in their audience is not at the same level they are.
As you go about choosing your speakers, don’t be afraid to ask them for references or for video of past presentations they have made. If they are serious about wanting to speak at your event, and if they are good at what they do, they’ll happily provide them. If they don’t have examples, ask if you can come see them speak at another event they have coming up. Again, if they want the job at your event, they’ll make the effort to prove they are the right person for you. You can also start with a quick internet search. Everyone has an opinion on speakers or conferences they have attended, and often post video.
There is nothing more disheartening for an event planner than watching the audience tune out with their cell phones as they head to Facebook. Avoid that by checking references, requesting video samples, and doing due diligence before you book a speaker.